Women continue to be leaders in the growing cannabis industry

On October 22nd and 23rd, the annual Calgary Woman’s Show took place at the BMO Centre on the Calgary Stampede Grounds. The event highlighted the creativity and ambition that women are bringing to the Alberta workplace, while offering space where women can connect, share new ideas and promote their businesses  across a wide range of sectors.

The newly emerging medical cannabis industry was among the crowd of female-led health and wellness groups, non-profit organizations, entrepreneurs, and educational institutions. As first time attendees, Aurora helped the cannabis community make its mark, and the crowd were incredibly receptive.

“It was incredible. We saw people from all walks of life coming to speak with us” says Aurora Cannabis’ Client Care Specialist Llewellyn. “There were a ton of people who’ve heard about medical cannabis, but haven’t made the jump yet. I’d say that the response from the crowd was overwhelmingly positive.”

Woman's Show

Aurora Cannabis, Alberta’s only federally registered licensed producer of medical cannabis, was taking questions about the future of medical cannabis from hundreds of curious attendees, many of which turned out to be registered Aurora clients.

With the cannabis sector becoming a growing economic force in Alberta, it is  more and more common to run into companies like Aurora at local events like the Woman’s Show. The face of the cannabis community itself is in the process of changing as medicinal cannabis is becoming a widely recognized treatment option for dozens of illnesses.

It’s not surprising to see medical cannabis represented at the Calgary Women’s Show. Women have been active and integral leaders in the cannabis community for decades. Organizations like Women Grow, which Aurora sponsors, have flourished providing women with a space to make connections and find success within the cannabis industry.

The leadership roles that women have played in the medical cannabis community thus far, have helped to change the perception of the industry as a whole. With the participation of Aurora at the Calgary Woman’s Show, this is one company that aims to continue to build on this tradition moving forward.

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